How to Choose a Niche for Your WordPress Website
So, you’ve been toying with the idea of starting a website, perhaps even an online business, for some time now.
You know you need to start a WordPress blog, invest in some high-quality WordPress hosting, and even produce killer content on a consistent basis. You might even know you want to open an eCommerce shop and sell products and services to your loyal customers.
But there is just one problem…
What exactly are you going to write about? What products and services are you going to sell to site visitors? How are you going to stand out from the competition and make your mark?
Okay, so that’s a few different problems. But the point is, all of this boils down to what niche your WordPress website is going to be based in.
There are lots of ways to choose the perfect niche for your website. In fact, there are some concrete steps you can follow that will lead you down the right path and help you build a successful website.
And, it just so happens that today I am going to help you choose a niche so that you can start building your website right away.
Your Guide to Choosing a Website Niche
Step 1: Identify Your Interests and Expertise
Running a website is a lot of hard work. Do not pick a niche just because it is popular.
You will find yourself wanting to quit or just not knowledgeable to compete with those that have spent years fine-tuning their sites to cater to a specific audience. This will lead to business ruin if you are not careful, which is not the point of starting a website.
Instead, aim to find something that you are interested in, as well as something you know a little (or a lot) about. In fact, make a list of 5-10 topics that interest you and see what kind of ideas come to mind.
Being passionate about your niche is going to guide you through the rough patches, inspire you to develop your skillset, and ultimately make you money in the long run.
Your site visitors will know when you are not that interested in a particular topic. Do not make that mistake if you are looking to build a large following.
Step 2: Determine Your Niche Size
After deciding on a few solid niche ideas, you must do you due diligence and ensure that your ideas are viable for success. In fact, this is true whether you want to build an international eCommerce shop or simply share your best ideas with loyal readers. The point is to make sure your niche is going to be interesting and valuable enough for people to come to your website.
Take your cues from Goldilocks and find the perfect balance. If your niche is too large, it is likely there is way too much competition out there to make a mark quickly. If your niche is too small, you will not garner a big enough audience to make a difference either.
Aim to find something popular enough to bring your site traffic, but not too broad that site visitors will click on your website by accident and quickly bounce back to their search results.
For example, let’s say you want to start a food blog that focuses on desserts. When you niche related keywords into the Google Keyword Planner, you will see these types of results:
- “Desserts” – 1,220,000
- “Chocolate Desserts” – 33,100
- “Chocolate and Peanut Butter Desserts” – 720
Each number represents a specific keyword’s search popularity. This will give you a rough estimate on the kind of site traffic you might expect to receive monthly based on that particular keyword.
As you can see, the keyword “Desserts” is far too broad. On the other hand, “Chocolate and Peanut Butter Desserts” is far too narrow. The sweet spot here seems to be “Chocolate Desserts”.
Another great way to check your estimated monthly traffic based on keyword popularity is to use the free Search Volume tool found here. Simply enter one keyword per line and click Submit. You will then be given an estimated volume of searches performed each month for each keyword you entered.
For example, using the same dessert example as above:
Here, you can see that again “Chocolate and Peanut Butter Desserts” is not really a popular search term. And, “Desserts” is extremely popular, which will make it hard for you to get seen.
However, “Chocolate Desserts” is searched enough on a monthly basis to be considered a good niche without being too broad. In fact, a niche like this is likely to have just enough people searching for the kind of information you will be providing, and make you successful at the same time.
Step 3: Check for Profitability
If you are starting a website with the intentions of making money, you have to pick a niche that will do just that – make you money. And, while interests and passion are important, so is profitability.
Here are some things to consider when it comes to your niche and making money:
- Do you have enough resources to create a solid business or following?
- How easy will it be to attract advertisers wanting to market their products and services on your website?
- Are there affiliate programs available dealing with your niche?
- Are other people making money using the same niche?
- What is your competition like?
To find out if there are affiliate programs you can take advantage of, just Google “your keyword” + “affiliate programs” and see what comes up.
To see if people are making money by selling items related to your niche, check out ClickBank.com, under Affiliate Marketplace, and do a quick keyword search. This also doubles as a way to see what kind of affiliate programs are out there relating to your preferred niche.
Read complete article at Onextrapixel.